Haier Group Profile Haier Group is a global leading provider of better-life solutions, with its white goods business brand more famous than others for nine consecutive years.
Brand Founded inHaier has grown into an international group which is making a turnover of Haier aims to create a world famous brand in the age of the internet that helps satisfying needs of user in a short time. Haier has marketing advantages in China, which is easy to enter world market and quicker time to do service.
Haier is the leading brand of white goods globally and most valuable brand in China. The Company has realized global revenue of billion yuan. Haier Philosophy Haier follows OEC Management on employees to maintain the overall control and also to supervise employees.
The strategic slip up to four different stages: Our Innovation Haier has lead or taken part in the preparing and revising of a total national standards. Haier is the only Chinese enterprise to be a member of management decision-making team of international electro-technical commission IEC. Haier will continue to consistently conduct innovations for the benefits of users to create a world famous brand.
More concrete in the attention to research and design, carried out with maximum respect for consumers and the environment. The factor of Haier Company is to achieve important goals in innovation, technology, timeliness, in sight, organization, organization, distribution capacity, solidity and high quality services.
Haier has developed a corporate image campaign in Asian, aimed at creating strong brand awareness. The solution proposed, combining styling and practicality are designed to meet the needs of Asian consumers and markets. Our Vision Haier aims to do is to start with the needs of consumers and transform ourselves from a product manufacturer to a service provider, so as to ultimately provide solutions for a more comfortable life for our customers.
Nowadays, people need fast-paced information era is product-based solutions for a comfortable home life.An external analysis helps you stay on top of trends and events in your industry that may affect your company, but are out of your control. Some people conduct one as part of a full SWOT analysis.
Haier Company Internal Analysis. Filed Under: Essays. 2 pages, words. Founded in , Haier has grown into an international group which is making a turnover of 7 billion yuan in and employed more than seventy thousand people. Haier aims to create a world famous brand in the age of the internet that helps satisfying needs of user.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Advertisements Browse marketing analysis of more brands and companies similar to Haier. The SWOT Analysis of Haier Internal Analysis Internal Strengths First of all, Haier enjoys a well-known brand name and high reputation for reliable quality and first-rate customer service.
Pursuing the service policy that ―customer is always right‖ and ―build good impression‖, it wins high recognition and customer satisfaction. Haier offers an array of high quality modern, affordable and energy efficient appliances, electronics, air conditioners, and more.
Browse, learn & compare! Visit the official Haier Group website or select your local country or region below. The SWOT analysis of Haier India ltd discusses the strengths, weaknesses, opportunities and threats of Haier, one of the top consumer durable companies.
Haier has been following Economy Pricing Strategy with minimum marketing expense. The company has been emphasizing on Logistics and Supply Chain.