Kirsty Oswald is a freelance journalist specialising in medicine and genetics. She has previously worked as a healthcare copywriter and was a news reporter at medwireNews, where she covered respiratory medicine, public health and general practice.
This article has been cited by other articles in PMC. The world pharmaceutical market has undergone fast, unprecedented, tremendous and complex changes in the last several years. This industry serves a dual role in modern society.
On one hand, it is a growing industry, and its output makes a direct contribution to gross domestic product GDP.
Empirical data show there is not acceptable situations considering of the factors that should be taken in to account by managers including; management commitment, human resource management, information technology and financial management.
Industrial research and development is a scientific and an economic process. Science specifies the opportunities and limitations, but economics determines which opportunities and scientific challenges will be addressed through industrial investigation 1.
If a pharmaceutical company wants to achieve market success with a new product brand, it needs to invest seriously on marketing and sales practices.
Therefore, not surprisingly, we may come into this result that basic research and development together with marketing and sales practices are two of the most important practical and even more strategic priorities of the world pharmaceutical industry.
Inevitably, the greatest investments of the pharmaceutical industry are done in all terms. The pharmaceutical industry performs a dual role in modern society.
On one hand, it is a developing industry and its output makes a direct cooperation to gross domestic product GDP.
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On the other hand, prescription medicines, the major yield of this industry, are an input for producing good health. These products make an important cooperation to improve the population health as well as life expectation.
Societies are interested in prescription medicines and pharmaceutical innovation in large part because of the potential health advantages which are obtained from medicines.
But particularly in light of increased competition over the world, many countries are searching sectors in which they have a comparative advantage.
Pharmaceuticals and biopharmaceuticals assumed to be more desirable in many countries which have higher incomes because of their reliability on high educated working forces and production may be less probably to be outsourced to countries in which common salaries are lower.
This dual role has greatly increased the complexity of public-sector policy making 3. The world pharmaceutical industry greatly has been changing in the last decade. Serious globalization, increased competitiveness and the fight for worldwide market shares which develop new challenges for pharmaceutical companies.
Fast globalization certainly empowers the integration of pharmaceutical industry of the world. Coherence in forms of mergers and alliances prevail more and more as a strategic orientation for the world pharmaceutical companies. By coherency, they are going to develop strategic cooperation in order to be successful, competitive and continuous development cycles 2.
Global competitiveness is becoming increasingly important for the pharmaceutical industry. Companies are seeking for opportunities to increase the performance of the resources for benefit at all phases of the overall value chain from discovery research to production and logistics as well as sales and marketing issues.
But drug development and commercialization is a costly, time consuming and hazardous process.
It is estimated that when a novel drug is released on the market, an average of years would have been passed since the synthesis of the new active pharmaceutical ingredient API.An index page listing Anime an analysis of genji monogatari of the s content.
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Among all the different analytical techniques used in the pharmaceutical industry, chromatography is the most commonly used technique for drug analysis.
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